Stories From Morocco's Artisan Community

The Anou Blog

Like Sabra, Beni Mrirt Rugs Don't Really Exist Either

May 26, 2026 · Advice

Like Sabra, Beni Mrirt Rugs Don't Really Exist Either

Google Trends, "Beni Mrirt" worldwide search interest, January 2007 – May 2026. Captured May 2026.The first email we ever got from a customer asking about a "Beni Mrirt" rug arrived in September 2019. It came as a screenshot from an Etsy listing. We hadn't heard the term before. Six years later, it'

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A Rug, A Residency, A New Model for Collaboration

March 9, 2026 · Behind The Scenes

A Rug, A Residency, A New Model for Collaboration

Several months ago, designer Julien visited Anou’s foundouk in Fes to explore the possibility of creating a new rug together.Instead of beginning with drawings sent …

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November 29, 2025 · Advice

Getting to the Anou Store in Fes

Planning a visit to Morocco's only artisan-run store? Here's everything you need to know about getting to our space in the heart of the Fes …

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Workshops and Residencies: Expanding the Artisan Economy

October 30, 2025 · Advice

Workshops and Residencies: Expanding the Artisan Economy

Kabira, president of Cooperative Tizi Nougdal, are now hosting their own workshops in Setti Fadma. You can now book workshops directly with them at theanou.com/experiences …

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Artisan-Led Social Impact: The Marrakech Prison Weaving Program

July 4, 2025 · Uncategorized

Artisan-Led Social Impact: The Marrakech Prison Weaving Program

For over two years, Anou artisan leaders Mustapha (Cooperative Nahda), Nora (Cooperative Tadighoust), and Naima (Cooperative Tighdouine) and a rotating team of leaders have been …

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Your pets, artisans and successful export reforms!

May 8, 2022 · Uncategorized

Your pets, artisans and successful export reforms!

In November of last year we launched The Pet Lobby in response to export restrictions that affect many painters in Morocco, particularly Nourdin, a member …

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The Artisan Community Just Bought a Building!

October 22, 2021 · Behind The Scenes

The Artisan Community Just Bought a Building!

Artisan leaders, Anou volunteers, and Moon (the cat) on the ground floor of the four story building we just acquired. In the beginning of 2020, …

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Sustainable Vintage Rugs & Sustainable Dye and Washing Techniques

September 3, 2021 · Behind The Scenes

Sustainable Vintage Rugs & Sustainable Dye and Washing Techniques

Since the very early days of Anou demand in the Moroccan rug sector has heavily focused on vintage rugs. Vintage rugs are generally defined by …

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Anou Tech Updates: Bringing Artisans and Their Customers Closer Together

June 14, 2021 · Behind The Scenes

Anou Tech Updates: Bringing Artisans and Their Customers Closer Together

Over the past several months we’ve been working hard on our beta custom order system. Previously, when a customer had a rug custom made for …

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Design Spotlight: Zahra of Association Afous Gafous

May 14, 2021 · Artisan Products

Design Spotlight: Zahra of Association Afous Gafous

Association Afous Gafous weaves uniquely beautiful rugs. Their rugs are always handmade, and almost always dyed with natural dyes. The group is one of the …

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Meet the Cooperative - #1 Coop. Asnli from Immouzer Marmoucha

April 27, 2021 · Community

Meet the Cooperative - #1 Coop. Asnli from Immouzer Marmoucha

The genesis of this Series As we hope most of you know, at the core of our mission is a deep belief in removing all …

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