Stories From Morocco's Artisan Community

The Anou Blog

Like Sabra, Beni Mrirt Rugs Don't Really Exist Either

May 26, 2026 · Advice

Like Sabra, Beni Mrirt Rugs Don't Really Exist Either

Google Trends, "Beni Mrirt" worldwide search interest, January 2007 – May 2026. Captured May 2026.The first email we ever got from a customer asking about a "Beni Mrirt" rug arrived in September 2019. It came as a screenshot from an Etsy listing. We hadn't heard the term before. Six years later, it'

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A Rug, A Residency, A New Model for Collaboration

March 9, 2026 · Behind The Scenes

A Rug, A Residency, A New Model for Collaboration

Several months ago, designer Julien visited Anou’s foundouk in Fes to explore the possibility of creating a new rug together.Instead of beginning with drawings sent …

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Workshops and Residencies: Expanding the Artisan Economy

October 30, 2025 · Advice

Workshops and Residencies: Expanding the Artisan Economy

Kabira, president of Cooperative Tizi Nougdal, are now hosting their own workshops in Setti Fadma. You can now book workshops directly with them at theanou.com/experiences …

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The Artisan Community Just Bought a Building!

October 22, 2021 · Behind The Scenes

The Artisan Community Just Bought a Building!

Artisan leaders, Anou volunteers, and Moon (the cat) on the ground floor of the four story building we just acquired. In the beginning of 2020, …

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Sustainable Vintage Rugs & Sustainable Dye and Washing Techniques

September 3, 2021 · Behind The Scenes

Sustainable Vintage Rugs & Sustainable Dye and Washing Techniques

Since the very early days of Anou demand in the Moroccan rug sector has heavily focused on vintage rugs. Vintage rugs are generally defined by …

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Anou Tech Updates: Bringing Artisans and Their Customers Closer Together

June 14, 2021 · Behind The Scenes

Anou Tech Updates: Bringing Artisans and Their Customers Closer Together

Over the past several months we’ve been working hard on our beta custom order system. Previously, when a customer had a rug custom made for …

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Breaking Ground : Africa's first carbon-negative yarn

March 25, 2021 · Behind The Scenes

Breaking Ground : Africa's first carbon-negative yarn

The Anou Cooperative is building Africa's first carbon-negative, sustainable wool and yarn mill.

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March 16, 2020 · Behind The Scenes

Anou and COVID-19

Last Updated: May 6th 2020 In the beginning of March we suspended most of our operations and froze shipments. This down period gave us time …

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The Artisan's Store

November 27, 2019 · Advice

The Artisan's Store

Artisans Brahim El Mansouri, Mohssine Benjalloun, Rachida Ousbigh, Kenza Oulaghda, Mustapha Chaouai, work with designer Matthew Long to design Anou's new artisan store in Fes. …

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Putting Technology To Work For Artisans

May 1, 2019 · Behind The Scenes

Putting Technology To Work For Artisans

Women of Association Afous Gafous review orders and designs. With every new wave of technology comes the optimism that it will radically change the status …

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$1 Million

September 26, 2018 · Behind The Scenes

$1 Million

Earlier this summer The Anou Cooperative surpassed $1 million USD in total sales since we launched the Anou market place several years ago. This is …

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