Stories From Morocco's Artisan Community

The Anou Blog

Like Sabra, Beni Mrirt Rugs Don't Really Exist Either

May 26, 2026 · Advice

Like Sabra, Beni Mrirt Rugs Don't Really Exist Either

Beni Mrirt is not a tribal tradition. It is a marketplace label invented by middlemen and popularised on Etsy — here is where the term came from, and what you are actually buying.

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A Rug, A Residency, A New Model for Collaboration

March 9, 2026 · Behind The Scenes

A Rug, A Residency, A New Model for Collaboration

Designer Julien spent a week in residency at Anou's foundouk in Fes, working at the loom alongside artisan leader Fatima Brahimi — a different way …

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November 29, 2025 · Advice

Getting to the Anou Store in Fes

How to find Morocco's only artisan-run store: 9 Derb Megana in the Fes medina, next door to Cafe Clock and two turns from the Blue …

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Workshops and Residencies: Expanding the Artisan Economy

October 30, 2025 · Advice

Workshops and Residencies: Expanding the Artisan Economy

Artisans across Morocco now host their own workshops and residencies, bookable directly — so visitors learn the craft at its source and artisans earn from …

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Artisan-Led Social Impact: The Marrakech Prison Weaving Program

July 4, 2025 · Uncategorized

Artisan-Led Social Impact: The Marrakech Prison Weaving Program

For over two years, three Anou artisan leaders have quietly been training incarcerated women at Marrakesh Prison to weave. We can finally share what they …

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Your pets, artisans and successful export reforms!

May 8, 2022 · Uncategorized

Your pets, artisans and successful export reforms!

The Pet Lobby set out to fix an export rule that held Moroccan paintings for months awaiting a minister's signature. Here is what changed for …

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The Artisan Community Just Bought a Building!

October 22, 2021 · Behind The Scenes

The Artisan Community Just Bought a Building!

The Anou Cooperative has acquired a four-storey riad in the Fez medina — an artisan-owned home for the community, made possible by Cafe Clock and …

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Sustainable Vintage Rugs & Sustainable Dye and Washing Techniques

September 3, 2021 · Behind The Scenes

Sustainable Vintage Rugs & Sustainable Dye and Washing Techniques

Why Anou does not sell vintage rugs, and what we do instead: living artisans, a design culture of their own, and dye and washing techniques …

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Anou Tech Updates: Bringing Artisans and Their Customers Closer Together

June 14, 2021 · Behind The Scenes

Anou Tech Updates: Bringing Artisans and Their Customers Closer Together

Anou's rebuilt custom order system puts artisans and their customers in the same place, so the progress, photos and data of a commission are shared …

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Design Spotlight: Zahra of Association Afous Gafous

May 14, 2021 · Artisan Products

Design Spotlight: Zahra of Association Afous Gafous

Zahra Amzil of Association Afous Gafous drew a rug design from an Amazigh film she was watching. A look at how one of Anou's rising …

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Meet the Cooperative - #1 Coop. Asnli from Immouzer Marmoucha

April 27, 2021 · Community

Meet the Cooperative - #1 Coop. Asnli from Immouzer Marmoucha

First in a series introducing the cooperatives behind Anou, in their own words: Cooperative Asnli of Immouzer Marmoucha.

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