Itto was born in 1946 in Ait Hamza where she has lived her entire life, marrying a man from the area. Itto is one of the oldest weavers of the village, learning to weave when she was a young girl, as that was the expected path for girls in the time of her youth. She has taught her daughters how to weave and would be happy to help other young women of the village learn and improve their artisanal skills. Itto feels happy with her life in the village and loves to be part of the weaving community with this new opportunity to sell her products throughout the world.
These handcrafted plush and colorful rugs are made from up cycled materials found in households and throughout the village. Each is made in a new and unique design based on the colors available to the weaver.
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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Every product on Anou is priced by artisans themselves and Anou shows
exactly where your money goes. When buying handmade Moroccan crafts always ask for pricing breakdowns from sellers.
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