Aicha Mehdoui was born in Oued Ifrane and specializes in all the products that the association produces. She hopes to use her income with the sales to build a new house in the village.
Nbarcha Bally is 33 years old and married from Oued Ifrane. She is the mother of a son and a daughter. She has learned weaving like most of the local women from her own mother since an early age. She is a hard worker and puts long hours to help her husband with their household expenses and their children’s education. She joined the association not only to help her family but also to develop her skills by attending the training sessions for horizontal and vertical weaving.
Despite its modern chic appeal, the Boucharef carpet is woven into traditional Atlas Mountain culture. When poorer families were low in supplies during a cold winter, they washed and tore up old clothing to furnish their homes. Fortunately today, the carpet carries on in tradition rather than in necessity.
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Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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