Fatima was born in Oued Ifrane and has lived in the village for most of her life. Despite the passing of her husband, she has survived and thrived because of her warm personality and incredibly positive outlook on life. Fatima is an integral member of Association Nahda because she is not only willing to try new things, but she is also willing to teach what she has learned to the other members.
Salima Najib is among the latest recruits of the association. Born in Oued Ifrane in 1962, she is a widower, mother of two daughters and a son. She joined the association because she has no formal education but has learned weaving from her family.
Despite its modern chic appeal, the Boucharef carpet is woven into traditional Atlas Mountain culture. When poorer families were low in supplies during a cold winter, they washed and tore up old clothing to furnish their homes. Fortunately today, the carpet carries on in tradition rather than in necessity.
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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Every product on Anou is priced by artisans themselves and Anou shows
exactly where your money goes. When buying handmade Moroccan crafts always ask for pricing breakdowns from sellers.
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