Aicha Mahboub is the youngest sister of Naima Mahboub. At 46 she has never been married or attended to school. She learned weaving from her mother and after seeing the success her sister has encountered at the association, she joined soon after. She wants to help her widowed mother with the household expenses since all her brothers got married and have left home to build their own homes.
Despite its modern chic appeal, the Boucharef carpet is woven into traditional Atlas Mountain culture. When poorer families were low in supplies during a cold winter, they washed and tore up old clothing to furnish their homes. Fortunately today, the carpet carries on in tradition rather than in necessity.
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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