Latifa Inzik is a Tadula Zanfi native. She is divorced and has a boy and daughter who are both studying in primary school. She and a group of women in her village decided to form the association in order to showcase their work. Unfortunately, the association hasn’t produced as many sales as they had hoped since they haven’t been able to travel to many shows. Today, Latifa lives at home with her parents and any income she generates from her sales she invests in her children. With increased sales she would like to build a home for her and her children and provide them with the means to travel.
The designs made by the association are rooted in the long weaving history of the region. Many of these rugs, known as Taznakht rugs, are made distinct by bright reds and yellows, colors that represent the landscape in which the rugs were made.
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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