Rachida was born in the nearby city of Ouarzazate. She never attended school because her father was an orphan and he needed his children to help run the household. Despite never attending school, she has studied extensively in literacy programs that have been provided by the association. She hopes that in time, the association will be able to grow large enough that its sales will be able to sustain her family.
The designs made by the association are rooted in the long weaving history of the region. Many of these rugs, known as Taznakht rugs, are made distinct by bright reds and yellows, colors that represent the landscape in which the rugs were made.
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