Cooperative Nahda · Souq El Hed
WHERE YOUR MONEY GOES
SIZE
1m 82cm x 91cm x 2cm — 6ft x 3ft x 1in
WEIGHT
5550 g
MATERIALS
Fine Cotton String and Rag Fabric
PRODUCT ID
#1654
Despite its modern chic appeal, the Boucharef carpet is woven into traditional Atlas Mountain culture. When poorer families were low in supplies during a cold winter, they washed and tore up old clothing to furnish their homes. Fortunately today, the carpet carries on in tradition rather than in necessity.
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MEET THE MAKERS
Fatima Haddash
When Fatima Haddash was young, her family picked up from the southern village of Tinghir and moved to Oued Ifrane. Despite her distant roots, everyone in her village now affectionately knows her as βmama.β Fatima knows how to make all the types of carpets that Association Nahda creates. With every carpet she sells, she hopes to use the money to invest it in the future of her eight children and many more grandchildren.
Hanan Sadaoui
Born in 1980 in Kasr Moui, in the region of Errachidia (28km away from Goulmima). Hanan Sadaoui moved from her hometown to Khemisset with her family and learned how to weave from her mother. When she got married, Hanan moved with her husband to his village (Oued Ifrane) where she joined the association he founded for the local weavers. Hanan is the proud mother of two, a boy and a girl and she hopes to develop her weaving skills and help her husband in developing opportunities for their local communities.
El Kibera Tahiri
El Kibera Tahiri was born in Oued Ifrane and runs a small store that sells clothing to local villagers. El Kibera joined the association in 2012 and specializes in all the products that the association makes. She hopes that through her sales on Anou, sheβll earn enough money to organize a Moroccan craft fair in New York. In the future, she wants to become fluent in both French and English.
VISIT THE VILLAGE
Cooperative Nahda hosts visitors in their village — share tea, watch the artisans at work, and see the craft up close. Visits start at $14 per person, and most of it goes straight to the group.
Souq El Hed, Morocco · about 2 heures 17 minutes from Fez
