Samira was born in Tedla, is married, the mother of twins and has is 25 years old. She left school after sixth grade. Samira was one of the founders of this association, and she works in the craft of weaving and embroidery. Initially she used to work in a different association, but she left to start her own association. The young women of the first association followed her into the new association to learn weaving and embroidery from her. Local teens with a high school education help out at the association. Now, she is improving in her weaving skills by learning from the other women of the association. She hopes to earn a sustainable income from the coopeartive.
The designs made by the association are rooted in the long weaving history of the region. Many of these rugs, known as Taznakht rugs, are made distinct by bright reds and yellows, colors that represent the landscape in which the rugs were made. These bohemian style rugs have a contemporary feel while incorporating traditional Moroccan designs.
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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