Latifa was born in Tadoula al-Zanfi in 1990, married and a mother of two children; she studied at Tadoula al-Zanfi School and dropped out at the age of six. She and learned to weave rugs from her mother.
The designs made by the association are rooted in the long weaving history of the region. Many of these rugs, known as Taznakht rugs, are made distinct by bright reds and yellows, colors that represent the landscape in which the rugs were made.
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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