Fatima Hajou was born in Errachidia and moved to Oued Ifrane when her parents moved to the village for work. She never formally attended school but is a regular at a local association’s math and literacy classes. She has been involved with the association since 2011 and specializes in the btaniya and tazrbit carpets. Fatima is married and has two children, whom she hopes she’ll be able to support with the income she makes from her sales.
Despite its modern chic appeal, the Boucharef carpet is woven into traditional Atlas Mountain culture. When poorer families were low in supplies during a cold winter, they washed and tore up old clothing to furnish their homes. Fortunately today, the carpet carries on in tradition rather than in necessity.
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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