Fadma Mahboub was born in 1972 in the outskirts of Oued Ifrane. Her family moved into the village to make it easier for her brothers to go to school although she didn’t get the same opportunity since she never enrolled. However, she got to learn to weave and has become a renowned Hanbal and Zamora carpet weaver. She has recently joined the association in order to help the women perfect their Hanbal technique and find a space where she can meet like minded women.
Despite its modern chic appeal, the Boucharef carpet is woven into traditional Atlas Mountain culture. When poorer families were low in supplies during a cold winter, they washed and tore up old clothing to furnish their homes. Fortunately today, the carpet carries on in tradition rather than in necessity.
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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