After years art-directing for interior brands like Habitat, Amy wanted a slower, more
personal way to make things — one that looks after the people who make them. She works
from a studio by the marshes of Blakeney Point, and the coast runs through her designs:
creeks, saltmarsh, sea and pine woods.
Two years ago she came to Fes and began designing with Anou's cooperatives in the
Middle Atlas. Each rug here started as one of her drawings, was sampled with the
weavers, and was knotted by hand on their looms.
Hover over a photo — or tap On the loom — to see each rug being made.
On the loom · Cooperative Nahda
Souk
140 × 220 cm · hand-knotted wool
Inspired by the architecture of a village in the Middle Atlas, and woven by the women who live and work there. Bright, warm blocks of colour that hold the heat of the mountains, framed in a deep brown border.
Hand-knotted by Cooperative Nahda.
The weavers set their own price and are paid it in full; Anou's community
contribution is included.
The Souk design melted into organic shapes. It plays with pile length — panels of very long pile beside very short — so the colours spill into each other. You may want to hang this one on your wall.
Hand-knotted by Cooperative Nahda.
The weavers set their own price and are paid it in full; Anou's community
contribution is included.
A contemporary design drawn from the marshes of North Norfolk, where Amy's studio sits — a dark creek cutting through pale saltmarsh, edged with a black flatweave border.
Hand-knotted by Cooperative Nahda.
The weavers set their own price and are paid it in full; Anou's community
contribution is included.
Creek inverted and smoothed into one organic line: a single white thread running through deep black wool. Dramatic as it is, and just as strong re-imagined in any two colours.
Hand-knotted by Association Tadighoust.
The weavers set their own price and are paid it in full; Anou's community
contribution is included.
Tonal greens and rich blues from the sea, sky and pine woods of the North Norfolk coast. Knotted with a neat 1cm pile, so the bands of colour stay crisp.
Hand-knotted by Association Timouzounin.
The weavers set their own price and are paid it in full; Anou's community
contribution is included.
Wool from Middle Atlas flocksDyed by hand, natural and low-impact dyesColours chosen from 120+ samplesKnotted by women from several cooperatives
Seen in London
Launched at Push Pull, East London
The collection launched in June at a pop-up at Push Pull Vintage, after showing at the
Brighton Artist Open Houses in May.
Commission
Any design, in your size
Every design can be woven again to fit your room. The price scales with the size of
Amy's original — try it below, then send us your request and we'll confirm the final
price, colours and timing with you. Commissions take around 10–12 weeks.
Anou × Designer Collaborations
An exchange, not a transaction
Usually a designer sends a drawing, the artisans weave what they're told, and nothing
comes back the other way. Anou's collaborations work in both directions. Our design
partners share Anou's values and spend real time with the artisans, in Fes and in the
villages where the women weave.
The artisans see how designers from around the world think about colour, shape and
scale, and take what they like into their own work. The designers learn the techniques
and the stories behind them. They keep coming back to Morocco, so the learning keeps going.
Artisans set their own price and are paid it in full, on every rug.
Designers set the price of their designs, and their share goes to them.
Every sale includes Anou's community contribution, which keeps the platform and its programs running.
Designers give back to the community with their time and skills.
Anou hosts designers for free — at the Fes store residency, at
our wool mill
and with cooperatives across our network — so they can keep coming back.
Amy is the first designer in the program. She comes to Fes every year: she sits with the
weavers to work through her designs, and gives her time for free to the visual
merchandising of the Anou store in Fes, so the artisans' work is
shown at its best.
Would you like to be part of the program?
Merchandising the Anou store in FesWorking through a design with an artisan
✉️ Need help? Contact us!
Contact us!
Got a question? Sent it here and an Anou artisan mentor will be in touch via email with an answer shortly. You will receive an automatic email notification once your message is submitted.
On the loom · Cooperative Nahda
