El Kibera Tahiri was born in Oued Ifrane and runs a small store that sells clothing to local villagers. El Kibera joined the association in 2012 and specializes in all the products that the association makes. She hopes that through her sales on Anou, she’ll earn enough money to organize a Moroccan craft fair in New York. In the future, she wants to become fluent in both French and English.
Nbarcha Bally is 33 years old and married from Oued Ifrane. She is the mother of a son and a daughter. She has learned weaving like most of the local women from her own mother since an early age. She is a hard worker and puts long hours to help her husband with their household expenses and their children’s education. She joined the association not only to help her family but also to develop her skills by attending the training sessions for horizontal and vertical weaving.
Malikah was born in 1962, is not married in Oued Ifrane where she has lived her whole life, and before the coop she has never worked. This is the first time that she has been able to earn her own autonomous income. As a young girl she learned weaving from her mother and her mother's friends. She has never been able to sell her products because of the exploitation of the middleman, and her hope is that she will be able to sell her products on international markets. She hopes that coops will be able to protect weavers from the exploitative practices of the middleman. Malikah also is now able to attend local literacy programs to improve her reading and writing skills.
Beni Ourain style rugs are pile knot rugs intricately designed and are used as two sided rugs in Oued Ifrane. There is the summer side, when the pile side is placed face down on the ground to keep things cooler. During the winter, the pile side is placed up to keep things warmer. You can find these carpets with natural wool from the local sheep or cotton yarn bought from the village market. Depending on the size of the rug, it can take weeks to create. Each knot needs to be individually tied and cut, so one person is only able to create a meter in two weeks.
Transparent Pricing
#KnowThePrice
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
But with your help we can change that!
Every product on Anou is priced by artisans themselves and Anou shows
exactly where your money goes. When buying handmade Moroccan crafts always ask for pricing breakdowns from sellers.
Shipping Savings
Reduce the shipping cost to as low as 4% with our beta economy options or grouped shipping discounts built right into your cart. Click the cart in the top right to learn more.
Got a question? Sent it here and an Anou artisan mentor will be in touch via email with an answer shortly. You will receive an automatic email notification once your message is submitted.