Bouchra is a Tadula Zanfi native and has lived in the village all her live. She attended school and completed up until the sixth grade. Several years after she dropped out of school, she enrolled in a local women’s club where she learned how to sew, embroider and weave. Today, she uses these skills to support herself and her family. She hopes that one day she’ll be able to start a family and live a happy life.
The designs made by the association are rooted in the long weaving history of the region. Many of these rugs, known as Taznakht rugs, are made distinct by bright reds and yellows, colors that represent the landscape in which the rugs were made. These bohemian style rugs have a contemporary feel while incorporating traditional Moroccan designs.
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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