Mahjouba, one of the founders of the Zohour Cooperative, was born in 1977 in Beni Moussi. She reached the 5th grade and dropped out of elementary school. She has been involved in the craft world, thanks to her mother, who taught her the basics of weaving. She hopes that all women in the association can make a better living and make the local products known through exhibitions and marketing all over the world. Mahjouba uses her income on her personal and family needs.
Boucherouite rugs are made from shredded recycled clothing or fabrics woven together in the shape of the imagination of the woman who weaves it. Traditionally, when wool became too expensive or too difficult to find and a rug was still needed, women turned to what fabrics they could find. Now, these colorful bohemian rugs add warmth to any space.
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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Every product on Anou is priced by artisans themselves and Anou shows
exactly where your money goes. When buying handmade Moroccan crafts always ask for pricing breakdowns from sellers.
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