Sadia is a native of Oued Ifrane and has lived in the village her entire life. She is married to a butcher and has two young boys. She has been involved with the association since 2011 and knows how to make each type of carpet the association produces. With the money she earns for her sales, she wants to invest it in her family and perhaps build a house for her family.
Despite its modern chic appeal, the Boucharef carpet is woven into traditional Atlas Mountain culture. When poorer families were low in supplies during a cold winter, they washed and tore up old clothing to furnish their homes. Fortunately today, the carpet carries on in tradition rather than in necessity.
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Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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