Even though Latifa only completed school until third grade, she has always preserved. When times became difficult for her family, she dropped out of school to support them. However, she later on enrolled in an embroidery class in order to be able to better financially support herself. With a lot of hard work, Latifa developed a unique skill of design in embroidery which is rarely seen throughout Morocco. In order to use her talent to benefit others, she founded Cooperative Tifaout, which now provides meaningful income for over 25 women in Ait Ourir.
This purse is hand stitched together and features one of Tifaouts simple and elegant embroidered designs.
Transparent Pricing
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Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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