When Fatima Haddash was young, her family picked up from the southern village of Tinghir and moved to Oued Ifrane. Despite her distant roots, everyone in her village now affectionately knows her as ‘mama.’ Fatima knows how to make all the types of carpets that Association Nahda creates. With every carpet she sells, she hopes to use the money to invest it in the future of her eight children and many more grandchildren.
Despite its modern chic appeal, the Boucharef carpet is woven into traditional Atlas Mountain culture. When poorer families were low in supplies during a cold winter, they washed and tore up old clothing to furnish their homes. Fortunately today, the carpet carries on in tradition rather than in necessity.
Transparent Pricing
#KnowThePrice
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
But with your help we can change that!
Every product on Anou is priced by artisans themselves and Anou shows
exactly where your money goes. When buying handmade Moroccan crafts always ask for pricing breakdowns from sellers.
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