Aicha Mehdoui was born in Oued Ifrane and specializes in all the products that the association produces. She hopes to use her income with the sales to build a new house in the village.
Fatima Hafsi was born in 1969 in Oued Ifrane. She is married and has two daughters. She has recently joined the association but has known weaving for a long time, learning it from her mother. She attended school until the third grade in primary school only. From her experience, she wishes to teach the young girls who are dropping out of school nowadays how to weave in order to give them purpose but also to pursue the transmission of her craft and make sure it doesn’t disappear.
Despite its modern chic appeal, the Boucharef carpet is woven into traditional Atlas Mountain culture. When poorer families were low in supplies during a cold winter, they washed and tore up old clothing to furnish their homes. Fortunately today, the carpet carries on in tradition rather than in necessity.
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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