The Tifinagh Co-op was founded in 2013 in the northeastern city of Nador. The city has a Mediterranean port and is the regional center for fish and livestock. The co-op was created to enable its members, mostly female artisans, to make a living using their skills. However, the cooperative has been suffering from a lack of opportunities and extremely limited market access. By opening their online store, the artisans wish to introduce their work to people outside their region, make more sales, and keep on practicing their craft and improving it.