Samia joined Association Najah six months after it was established. Her sister, Hafida Ibza, was one of the founding members and convinced her to join. She has learned how to embroider from all the women in association.
Tahrouites cloths are ubiquitous in the areas around Goulmima and much of Saharan Morocco. The Tahrouits are defined by black fabric stitched with intricate designs in neon colors. The designs stem from a blend of traditional Amazigh and Saharan cultures and most designs carry special cultural meaning. For example, some designs note if a woman is married or if a woman is single. Although Taharouits are worn by the local women as pieces of clothing in Goulmima, they can alternatively be used as scarves, or home decorations such as bedcovers or curtains.
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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