Naima was born in 1974 in Sfrou, attended school until the 3rd grade, and learned how to weave from her mother. She is married to a cab driver from Oued Ifrane, which is why she moved there. Naima is part of the coop in order to support herself and her husband financially.
Fadma was born in 1960 and is the mother to three children, two girls and one boy. Her husband is retired from the military and thus it is her responsibility to support her family. This is her second marriage, as her first husband died young. As a young girl she learned to weave from her mother. Her hope is that her products will be known on international markets.
Despite its modern chic appeal, the Boucharef carpet is woven into traditional Atlas Mountain culture. When poorer families were low in supplies during a cold winter, they washed and tore up old clothing to furnish their homes. Fortunately today, the carpet carries on in tradition rather than in necessity.
Transparent Pricing
#KnowThePrice
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
But with your help we can change that!
Every product on Anou is priced by artisans themselves and Anou shows
exactly where your money goes. When buying handmade Moroccan crafts always ask for pricing breakdowns from sellers.
Shipping Savings
Reduce the shipping cost to as low as 4% with our beta economy options or grouped shipping discounts built right into your cart. Click the cart in the top right to learn more.
Got a question? Sent it here and an Anou artisan mentor will be in touch via email with an answer shortly. You will receive an automatic email notification once your message is submitted.